Kellogg’s has ran a ‘Design and Create Your Own Cereal’ competition as one of the activities for the kids.

The kids will come up for the concept ideas of their favourite cereals. At the end of the competition, their concepts will be transformed into fully finished packaging that they can keep as souvenirs.

There were many high quality entries. But through an expert panel of judges, a lengthy deliberation and decision process – there were 3 final winners. They were Ferrari Breakfast Biscuits, Monster Loops, Princess Froot Loops.

So I helped these kids to illustrate the characters and build the kids favourite packs to turn their ideas into real packagings.