Mermaid Pack for Kellogg’s

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This was a creative project after the huge success of Unicorn Froot Loops in the UK. Australia market wanted something similar so they choose to develop the concept of mermaids. This pack was only sold in Costco and has very good feedback. Kellogg’s is will to create more concepts like this in the future.

 

Initial drafts:

KIHOM_331_Froot Loops_Mermaid Pack Concept_Stage 04

 

Supporting social media post (animation):

 

Youtube reviews:

Mermaid video screenshot

 

Instagram reviews:

Mermaid post

By Leah Lin

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