Kellogg’s has ran a ‘Design and Create Your Own Cereal’ competition as one of the activities for the kids. The kids will come up for the concept ideas of their favourite cereals. At the end of the competition, their concepts will be transformed into fully finished packaging that they can keep as souvenirs. There were […]

Designing a variety/fun pack for back to school students. Limited stocks available in Costco and Aldi.

  This is a similar project with Mermaid and Unicorn packs that targeting for Kids and only available in Costco. The initial idea was to create a cute and lovely character that attracting kids. I have drawn a lot of concepts of cats and caticorns.   I also took photography for the real cereals and […]

This was a creative project after the huge success of Unicorn Froot Loops in the UK. Australia market wanted something similar so they choose to develop the concept of mermaids. This pack was only sold in Costco and has very good feedback. Kellogg’s is will to create more concepts like this in the future.   […]

Promotional campaign design for Nutri-Grain. Items included: Packaging design POS (bin card, floor stand and posters) Online Assets (web banners, social posts